About Us

Jija Gold Loan

Founded in 2023, Jija Gold Loan is a new age financial institution that offers gold loans to those in need, specifically in villages and Small cities, in association with the extensive network of Finance Company (NBFC) and credit societies across many Villages. and delivers excellence in service of lending gold loans at the in Branch and doorsteps of the customers. Our low operating cost helps us to provide loans at lowest interest rates in the market while our technological and logistical advancements makes it fastest & simplest in the industry.

We are focused on improving credit availability for users from Small cities and villages. Currently, lower and mid-income segment groups don’t have access to high-quality financial services, because of low ticket size and non-focus groups for banks. We believe by leveraging technology we could build a self- serve system that could deliver a great experience while ensuring we capture sufficient data points for underwriting credits.

Our Goal

142 Crore (1.42 billion) Indians cannot borrow money.

Contrarily, Indians have the highest amount of gold in their homes, its worth approximately 110 Lakh Crores ($1.4Trillion). Over 70% of this gold is in rural India, where people struggle the most to borrow money. Jija Gold’s was founded in 2023 with the purpose to transform the way people use their household gold. We are on a mission to monetise this gold mine for rural India to make their lives better. The first step in this direction is to enable rural India with a simple gold loan at their home in 30 mins.

and Gold loan are avilable in only 9 mins assosiate & partner Branch and jewellers service point shops .

CORE VALUES

Performance:

We strive for excellence in all that we do.

Customer Focus:

We understand our customers’ needs, seek to deliver an exceptional experience and provide insight to help them achieve their financial goals.

Respect:

We trust the capabilities, character and judgment of our colleagues and empower them to make decisions.

Integrity:

We are honest and conduct business with the highest ethical standards.

Give The Best Service

Diversity: We recognize the value of our differences and endeavor to create an environment where every employee is engaged and has the opportunity to make a meaningful contribution to the success of the company.

Teamwork:

We work together to achieve our goals and to celebrate our successes.

Meet Our Team

The Leadership Team

Nilesh Sonawane Founder of Jija Gold Loan Pune

Mr. Nilesh D Sonawane

Founder & CEO

He is the founder and CEO of Jija Fintech.He graduated from the University of Pune, with a Bachelor's Degree in Computer Science.He Post Graduated from the same university with a Masters Degree in Business Administration, Finance and Banking and has around 8+ years of expertise in similar background.

Narayan Pandit Co Founder and COO of Jija Gold Loan Pune

Mr. Narayan B Pandit

Founder & COO

He is the Chief operating officer at Jija Fintech. He has over 7+ vears of experience in managing product & operation roless. In his last stint he was gold loan head at manappuram Finance and Dhanvarsha Finvest.

Komal Sonawane Co Founder of Jija Gold Loan Pune

Mrs.Komal N Sonawane

Co-Founder

She's the youngest cofounder at jija fintech.She holds a masters degree in Master of commerce studies from university of pune.

Why Choose Us

Many reason why you should use our service provided

Our Vision:

To build a world class Gold loan Service Provider in India, guided by ethics and customer first values, powered by technology, and be a force for social good

Our Mission:

We want to touch the lives of millions of Indians in a positive way by providing high-quality Gold products and services to them, using technologies.